IP/Brand Protection

Counterfeits are not just costly to a brand holder’s business, they are dangerous to the long-term viability of that business and the consumers who love it.

Counterfeits of virtually all successful products appear at some point, potentially in any channel no matter how reputable, and from virtually every industry imaginable.

Counterfeits are pervasive, not always cheap knock-offs, and can be as professionally distributed as the real thing. Counterfeits can both prey on and foretell of winning brands in a market. High-quality counterfeits can be very difficult to identify and can develop a 'brand reputation' of their own. Profits from counterfeits can be so high that significant loss of product to law enforcement activities is often not enough to stop a counterfeiter.

With all these difficulties, the need to create an integrated and comprehensive strategy for protecting intellectual property is a must.

Call Prescient today for a free consultation on your product's situation and what can be done to combat theft of your trademark, copyright, or other intellectual property in Asia.