It isn't just shoes and handbags anymore.
Counterfeits, knock-offs, fakes. By any name, they affect every
business and consumer in the market without discimination. Counterfeits
of virtually all successful products appear at some point, potentially
in any channel no matter how reputable, and from virtually every
industry imaginable. All counterfeits involve loss of value, some could
involve loss of life. Some of the more dangerous counterfeits available
include pharmaceuticals, airplane parts, car parts, computer
components, and foodstuffs. IP theft also includes piracy of 'soft'
goods like movies, music, and computer software.
Counterfeits are pervasive, not always cheap knock-offs, and can be as
professionally distributed as the real thing. Counterfeits can both
prey on and presage winning brands in a market. High-quality
counterfeits can be very difficult to identify and can develop a 'brand
reputation' of their own. Profits from counterfeits can be so high that
significant loss of product to law enforcement activities is often not
enough to stop a counterfeiter.
IP Holders Need Someone on Their Side
With all these difficulties, the need to create an integrated and
comprehensive strategy for protecting intellectual property is a must.
Organizations need help in winning this war. Law enforcement can't do
it all on their own. The unfortunate reality of the situation is that
there are thousands of counterfeit products on the market, each with
its own characteristics. Law enforcement can barely keep up with all
the infringement complaints, much less be proactive in rooting out
counterfeiting activities. How can a law enforcement officer, with
thousands of potential fake goods in the market, figure out what is a
fake and what isn't?
Organizations need to design concentrated, effective plans for
combating IP theft that are focused just on their product and its
situation in the market. Call Prescient today for a free consultation
on your product's situation and what can be done to combat theft
of your trademark, copyright, or other intellectual property in Asia.
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IP/Brand Protection 
